Editorial Integrity
How Truva keeps editorial judgment, methodology, sponsorship labels, and partner compensation legible to the reader.
Readers come first when Truva is making editorial judgments. Compensation should help keep the business running, not decide the answer.
Truva will not cover every financial product on the market. It will publish only what it can explain clearly and compare honestly. When a partner relationship exists, it should be disclosed plainly. When an opinion is editorial, it should stay editorial even if a partner would prefer a kinder conclusion.
Content labels
What the labels mean
Editorial
Written to help readers make a decision with clearer math and clearer tradeoffs. Editorial content can still mention commercial relationships, but it should not be written to satisfy a sponsor.
Sponsored
A placement or post paid for by a partner. It should carry a visible label near the content itself, not only in the footer or legal page.
Partner-supported
A surface where Truva may earn compensation from partner actions. The relationship should be disclosed clearly, even if the surface itself is not a paid ad.
Compensation can
Support operations, product maintenance, and advertising inventory.
Affect whether a partner advertisement or sponsored placement appears on the site.
Influence which offers are available to highlight as paid placements or partner-supported CTAs.
Compensation cannot
Guarantee a favorable review, ranking, or editorial verdict.
Override category methodology weighting once the methodology is published.
Silently convert sponsored placement into unlabeled editorial content.
How recommendations are produced
Truva recommendations are built from independent product research, public terms, product math, and category-specific methodology. Editorial writers can explain that reasoning, challenge a product, or decline to recommend it.
Partners cannot pay to rewrite that conclusion. If a sponsored or partner-supported surface exists, it should still be labeled and separated clearly from editorial judgment.
Partner disclosure list
A public partner list should live here as Truva's commercial relationships expand. Until that list is maintained directly on the site, this section should remain visible as a reminder that commercial relationships are part of the trust story, not a hidden appendix.
The intent is simple: if a reader wants to inspect who can compensate Truva, they should not need to guess where that information lives.
Related methodology
Trust policy and scoring policy should sit next to each other
Use these next if you want to see how category-specific comparison rules and disclosure rules fit together.