Methodology & Trust
This is Truva's public trust layer: how comparison works, how we make money, how content is labeled, and why the upcoming True Value Score is still intentionally inactive.
Truva should earn trust by exposing its rules, not by asking for it.
Readers should be able to see how comparisons are framed, where compensation exists, how scores will eventually work, and why a partner cannot buy a favorable editorial conclusion.
Current stance
True Value Score is coming soon, not quietly live in the background.
Each category gets its own methodology first. Only after those pages are public and challengeable should scorecards become active on landing pages.
The short version
Comparison logic should be visible before the first major CTA.
Partner compensation may affect advertisements and placements, but not editorial opinions or methodology weighting.
Sponsored and partner-supported content should be labeled in plain language.
Every category gets a separate methodology because bank deposits, cards, and loans are not the same product.
Methodology index
Start with the category you want to challenge
Savings & Deposits methodology
How Truva weighs advertised rates, liquidity, conditions complexity, insurance, and payout structure.
Open pageCredit cards methodology
How fees, fee-waiver realism, rewards usefulness, redemption friction, and approval fit will be handled.
Open pageLoans methodology
How effective annual cost, fees, funding speed, flexibility, and late-fee risk will shape future recommendations.
Open pageEditorial integrity
How Truva labels sponsored content, what partner compensation can change, and what it cannot touch.
Open pageHow comparison works
We compare products by the user outcome, not by the most marketable number.
Savings & Deposits pages emphasize advertised rates, gross estimates, liquidity, and product conditions. Credit-card pages emphasize fee drag, reward usefulness, and promo realism. Loan pages emphasize effective annual cost, net proceeds, and funding friction.
That category separation matters because the wrong comparison framework can make a mediocre product look great. The methodology pages exist to keep that from happening.
How Truva makes money
Compensation helps keep the product alive. It should not dictate the editorial answer.
Truva may earn money when readers click through to a partner or complete an action on a partner website. That compensation can support business operations and advertising inventory.
It should not guarantee a favorable review, distort a methodology page, or silently switch the order of editorial recommendations. Those boundaries are stated more directly in the editorial-integrity page.
Labeling rules
Editorial, Sponsored, and Partner-supported should never blur together.
Truva should use plain labels that readers can understand at a glance. If a post or surface is sponsored, it should say so clearly. If a page is editorial, it should still disclose commercial relationships without pretending those relationships disappear.